Having spent a few years in the VC world I have been increasingly convinced outside investment is the biggest reason why companies lose their morals. The legal obligation to represent shareholders erodes morality. When the people running these companies feel they’re beholden to shareholders and can’t act on their own agency of course they will turn to addiction research not as a warning but as a guidebook. It’s Stanford Prison Experiment stuff.
I hate being reductionist, and I am posting this on a historically YC forum so of course there’s nuance, but there’s a pretty huge throughline of outside investment and addiction engineering. It sucks we’re seeing less grants and less security net to encourage risks under current administration, because it leaves investment as the quickest path to starting or scaling a company. Donate to open source, IMO
When we have that mindset, we absolutely don't care about the thing that we call "our product." It's just food for the actual product, where we want to fatten it up, and sell it to the biggest slaughterhouse.
That starts almost immediately. You can't even get an A round, without an "exit plan."
I feel that the very existence of an exit plan, dooms the user. No one cares about them. It's all about fattening the company, and making it look good. When we do that, we'll feed it nothing but junk food, in an effort to make it as fat as possible, as quickly as possible, with absolutely no thought as to long-term viability.
I would love to see the tech industry return to concentrating on truly delivering good to the end-user. It's still possible to make a decent living, but maybe not at the insane rates we see.
Side note, on "exit plan" - the most ridiculous thing about raising money is you need an exit strategy but you cannot explicitly say you have an exit strategy, you have to imply it while the whole time pretending it's not a focus for you. It's a very weird dynamic.
If you go the VC route then the VC is the customer. Since any good business is focused on customer satisfaction, a VC funded business is focused on VC satisfaction.
VCs want an exit. Which necessarily means switching funding model. The only switch that has worked so far is advertising. Advertising requires attention.
Of course a business can succeed with say SaaS subscriptions instead of advertising. This works well for B2B, but less so for B2C. Amazon is the poster child for B2C success, but makes most of its money from AWS (which is B2B).
The pattern is now well understood, and well demonstrated. If your business is B2C then figure out the funding model. If you can't do that, if you can't do it without VC money, then your path is predestined.
As Action Jack Barker said, Pied Piper's product is its stock.
Really does make me cynical on investing...
We actually need to combat this notion that somehow exclusive focus on short term returns is somehow legally, morally, or ethically required. It is actually antisocial and obviously destructive.
I say this because you used the phrase "fiduciary duty" which does not exist in this context.
Well, there was one case in the law over 100 years ago in the USA. A company had decided to sell itself for cash and go out of business. The Court ruled, that in that situation, it should sell to the highest bidder. This is long before Milton Friedman began advocating that corporations had a duty to their common shareholders that provided the only valid yardstick for evaluating corporate activities. Friedman was an economist, and a controversial one, not a lawyer, and how he got the lawyers behind him is itself a long strange story.
The idea that common shareholders own the corporation was not really obvious to anyone from the start. Common shareholders get from the corporation only what is their privilege according to the corporate bylaws and charter. There are now, and have been in the past, many different kinds of and classes of common shareholders. For example, some big corporations today have many common shareholders who do not have any voting rights. The thing that sets common shareholders apart from the other stakeholders who also hold pieces of paper from the corporation granting them various interests in the corporation, is that the common shareholders get to divide up whatever is left over if and when the corporation is liquidated and everyone else is given what they are owed first. They are more heirs than owners. It is more realistic to hold that the corporation, as an artificial person, is not and cannot be owned by other persons, and owns itself.
We should be suspicious of games that favor shareholder value over common good and repair them. Of course this is harder than it sounds, but letting the person with the most money in a Monopoly game also set the rules is absurd and and obviously wrong. Wrong even without having a consensus reality on what "common good" entails and this is important.
The "capital game" should serve us, rather than us serving it. A fatalistic lack of imagination is no longer an option. When we're more afraid of unintended consequences than accepting that we have a responsibility to the current consequences, our current consequences look rather intended.
Businesses are powerful tools for the common good and the fact they produce returns for investors is absolutely critical to their continued existence and long-term viability.
But the point for businesses to exist at all is to produce positive externalities and they need to produce those externalities for more than just their owners.
It cannot be "either/or" and it's not immoral to pursue profits.
If you hit the growth targets, they will pat you in the back and will demand Hyperscale growth growth growth and will throw money at you to supercharge it.
If you refuse to chase the growth, they will simply kick you off the company via Board or fund your competitor that will chase the growth at all means
This "legal obligation" is an internet rumor that does not exist in the real world. Yes, if your company has competing buyout offers of $1m and $2m and the board takes the $1m offer because they received a bribe, it will come up. Otherwise, it never does.
The proof is in the pudding (please go find me even one case where shareholders have successfully imposed their will on a board or executives because of this obligation), but it doesn't even logically make sense. Other than the buyout example, it's hard to think of almost any action a company could take that doesn't have some justification that it is for the benefit of shareholders. i.e. if we make our app too addictive, we risk social backlash and regulatory intervention by governments which will hurt out shareholders. And that's all that is needed, because there is no associated time frame with this obligation.
To be clear, boards and executives might strive to please investors, but it is not based on a legal obligation. An executive that ignores the interests of shareholders might be concerned about their reputation as a capable entrepreneur, risk losing their job, or devalue their own shares, but they are no in legal jeopardy.
Find me a serious lawyer anywhere that says this is a legitimate concern.
Look at Mozila for the most insidious example. Take a privacy focused product. Rope in a bunch of suckers. Then literally delete the privacy focus from your mission statment and start the "slaughter"
Craiglist is proof it can be done at scale.. Its just that so few people with them means and morality exist anymore. The Sodom and Gomorrah fable is a warning not to let this happen or your society will destroy itself.
I don't think this is a good example. Back then, the internet was a new thing only a small cohort of people cared about. Something small could just stay small because none of the big players with money cared. Nowadays, if someone wanted to start something like Craigslist, they would be outrun by someone else going the VC route before the small company could get big enough on its own. I think it boils down to the difference between slower growth, boot-strapped companies vs. VC-backed.
Early in a nascent industry, you focus on the core product. You bring scale and scope economies. You make the supply chain more efficient. You improve the logistics. More abundant basic food stuffs for everyone, and more profits for agriculture shareholders. A true win-win.
Later on when the industry matures, the easy wins are all gone. Logistics and agriculture is fully optimized. The only scope for improvement is in marketing, adding sweeteners, and cutting out expensive ingredients. Now it's a lose-win, but from the shareholders perspective only, it's a win.
The problem is, you can't just ask companies to act nicely. While that would be a good start, even if they genuinely wanted to, competition largely forces their hand. The solution is careful and minimal regulation, to deter the pathological late-stage optimizations.
Contrast with a car: Their monetization model does not depend on how much I drive it - as long as I find it useful enough to buy. Or a gym, where it actually runs in reverse - the gym makes more money when I use the product less, just so long as I don't leave.
Microsoft office or Mario Kart do not need me to be addicted - they just need me to buy the software. Even Photoshop with a subscription model doesn't pursue addiction strategies - why would they? Just make it useful enough for me to keep paying for it, and that's plenty good. Maybe it's actually closer to the gym in that sense.
Which products are the ones that require addiction?? The ones that are free to use but cost money to provide.
IOW - In many ways this is our fault for expecting social media and many other services to be provided to us for free, relying on ads to pay for it.
I suppose you could try to make a social media platform without dark patterns and charge a monthly fee for it, but how many people would pay for it? My guess is close enough to zero to ensure failure. But I tell you what - I'd probably pay for it myself. And I'd be very lonely.
Edit: Replaced all-caps with italics.
I personally think the solution is simple, yet fairly draconian and therefore hard to implement due to the inevitable political backlash: ban all targeted advertising. You can still run ads on digital platforms, but the outcome of the heuristic used to pick an ad must be independent of user derived data, including session data, ip address, time of day, country, past viewing history and so on.
We need to educate friends and family about ads, help them understand the harms, give them tools to avoid them.
No one should be browsing the internet without an ad blocker in 2025, certainly no one we love.
In 2022, mastodon.social was provisioned at a cost of 0.6EUR/year/user for 191k users [1]. This price is payable even by many people in poor countries. People would pay for something like this same as they pay for other stuff, assuming it was well designed and gave users power to do stuff.
The decisions for which I am most grateful my co-founders and I have made, from day one, were to 1) have a monetization model that's not reliant on usage and 2) not set goals against usage.
Granted, we're a bit of a peculiar case because of the market we serve (giving parents a screen-free alternative to smartphones and social media for their kids). But personally, my experience here has given me hope that other monetization models _can_ pave the way for non-addictive social products to flourish.
I would pay, FWIW. I am actively looking for a decent community of humans online that isn’t run by selling data to AI farms or trying to get my eyeballs all the time. Unfortunately social media ate many of the places I previously used to call home.
If we wanted to get funding, we could use that to subsidize it (disclosed up-front) for the first million or so users. We could just tell people that it's free for the first 12 months, and then $2/mo after that or whatever. No credit card or other barriers up front. Then it would be up to us to provide a product useful (but not addictive) enough to convince people to stay past the 12 month mark.
Old school specialty sites are still around, with topics, categories, and discussions around the whole site emphasis.
As someone who likes to grow a little food in a semi-rural area, I enjoy permies.com - every day, a volunteer posts a new question or reposts a relevant topic, depending on the season or recent interest or whatever.
But they're not trying to make a billion dollars. Or even a million dollars.
That's why I like it. To raise funds, they sell books, playing cards, instructional videos. With non-invasive "tiny ads" which they self-parody.
Small is beautiful. The current internet is ruled by evil reptiles seeking to rip off your time, your data, your privacy, your friends... "Don't be evil" is dead and gone.
Turn back the clock 30 years. I did. And I'm happy.
This isn't necessarily turning the clock back 30 years, it's just finding some (of the plenty of) other activities I can enjoy that don't require a screen.
Additionally, for both of these activities, if your mind is elsewhere you can't do it. You have to be 'present'. Tennis is technically difficult to play proper shots (and I'm not particularly good at it, I enjoy the challenge of getting better) and inline skating, well, if you take your mind / eyes off your environment for a second you're putting your bodily integrity at risk. Having that 'presence' or singular focus is also grounding. It clears a lot of the other shit that builds up.
And, not that I feel this viscerally, there's no manipulation of my intent around my activity: I don't get derailed onto a track I wasn't intending to follow.
Midunderstanding tangent, I don't think so. Arnold says to get off the phone, get out into the real world. Totally aligned with what you are saying.
I signed up for the gym, got my partner to do the same, sought out and found some good volunteer work where I was needed. Too much screen time is not good, but old school newsletters that are relevant work just fine. They always have. Be the change you want to see, all that mumbo jumbo can actually work. Sure community can be the catalyst.
"i want to help people connect!!! but i gave up when i noticed i wasnt gonna get easy money"
then you dont wanna help people..
Even facebook emojis can be entered into the record in a court of law during a divorce proceeding. A fleeting moment of trying to make someone feel better, or more likely, to get a thumbs up, becomes a permanent electronic record completely removed from fleeting circumstances. That nonsense is potentially very dangerous
This power intermittent reinforcement in the on-ramp of addiction is scary powerful.
Do we have any ways to innoculate ourselves and the future generations against it?
The author poses changing the game which is support. I guess the trendy “dopamine fast” is a tool against this or weekly screen free time. Maybe more education on intermittent reinforcement or a D.A.R.E-like program for apps (a this one is a little tongue-in-cheek, but not really).
Wow that’s scary. Such powerful addiction at such a young age
Trying to bootstrap it without any funding is a lot, but necessary, and I have to run it on a shoestring. The frustrating part is that with all networks the flywheel is everything. Once you get the product on people’s phones, the value is easy to see, but to get the app in their phones, you need a bunch of money to create value to get people there.
This is why the VC funding is so pernicious and why projects like mastodon, lemmy, and pixelfed are so difficult to get off the ground. The point is almost always the network itself more than the product.
I’ll keep trying to just do it slow and steady, even if it takes me a decade. I honestly don't care if I fail because I know the people out there that care about golf course architecture just want a place to talk about the courses they love.
Aside from the occasional 503 error (again, I'm trying to get as much as possible out of the cheapest plan), it works pretty well.
We all think we want a place to find community, learning, connection, etc, but given the choice will choose stimulus.
So, if given the choice of 10 social networks, on a scale of extremely stimulating to extremely connecting, we’ll end up choosing the stimulating one.
In which case, it seems tricky to find a business model fixes this more fundamental problem
> Regulated Algorithms: We regulate tobacco companies because their products are addictive and harmful. Algorithmic transparency or giving users control could preserve the benefits while reducing the addictive design patterns. The EU’s Digital Services Act already requires algorithmic transparency from large platforms.
What do you really get out of social media? I mean other than most of you getting crippling anxieties about things that aren’t even real, of course.
Sure sure, I know, everyone wants it because they need to share photos of the kiddos with grandma out of country. No one needs it because they enjoy the shallow bullshit and dopamine and snarky retorts that enforce their ideology.
I've always thought it would be a good idea for governments to run their own mastodon servers for this, but something else with accounts (not publicly) tied to real identities could be interesting.
Why does the author need to moan about how morally destructive it was to raise VC? Just run your social network from your bedroom, while asking ChatGPT how to rewrite the landing page in React.
Commenters all across the internet will say they’d pay good money for a site that does something specific that sounds like a good idea.
Then when the site is built, you will discover that they will not, in fact, pay any money for it at all. You will continue to add the features they request and the goalposts will continue to move.
Social networks are even more difficult to bootstrap because they’re not worth paying for if you can’t find people to socialize with. Nobody wants to sign up for an empty social network.
Even the free social networks have a hard time getting started. There were dozens of Twitter competitors created after Twitter was acquired, but most of them languished. The few that have survived have their own problems that are driving many of their own fans away.
They claim to be profitable, but the TAM for services people are used to thinking of as "free" is small.
Fast forward to 2022: Evernote itself is acquired by a random app studio, and the whole service is now run by something like a dozen people. The CEO of what used to be a "100 year company" moved on.
I thought about this a lot. They never needed those 400 employees, even in 2013, it was absolutely possible to run the same service with a tiny team, it's just that the people at the company's top would be completely different people with completely different aptitude towards building their businesses. It's only if you really, really want to be on stage at Le Web, then you go to investors over and over again and convince them and yourself that a note-taking app needs 400 employees, and you're building a company as a product, not a product as a product.
Looks like the author of the original article here also didn't actually want to build a social network business but rather wants to be in the hothouse of Silicon Valley. Well, good luck to them.
Well obviously some people would pay. The hurdle that a company needs to clear is getting enough people to pay to support both an engineering staff and the infrastructure costs.
Do the math on how many people are necessary to run a web site with on-call rotation, minimum moderation, and someone to run the business. The number of $2/month subscription required to make that work is prohbitively high.
> but perhaps lots of smaller, focused social networks at $2/pop could work
Even large, free, well-funded social networks are failing to get significant traction or running into echo chamber problems (Bluesky).
I've been hearing for years that a paid social network would work, but if the unpaid social network competitors can't get any traction, what makes you think adding a $2/month signup hurdle would improve the situation?
If you want to see a real-world example of people squirming out of their claims that they'd pay for ad-free services, take a look at any HN thread discussing YouTube premium or their ad-block evasion efforts. The price for ad-free YouTube is reasonable for as much as people watch it, yet when cornered the same audiences who claimed they'd pay for an ad-free version suddenly come up with a multitude of new excuses for why they're refusing to pay. My personal favorite claim (which invariably surfaces in every thread) is when people say they would happily pay for YouTube premium if they weren't so aggressive about adblockers.
As a fun fact this existed circa 2002 in a big way in the UK. The site was friendsreunited. I'd love to have that back (along with associated hype a 5 quid a year pricing)